Quiz takers become HubSpot contacts you can segment
Every quiz taker becomes a HubSpot contact with their answers, recommended products, cart and quiz-attributed revenue. Each answer is a dropdown or checkbox property with your real answer options — so segments, workflows and reports just work. On every HubSpot plan, including the free CRM.
What arrives in HubSpot
ShopperQuiz: Hair Discovery Quiz
ShopperQuiz
Example data
Set up
Connected in minutes
Connect HubSpot
Go to Integrations → HubSpot → Set up HubSpot → Connect HubSpot, pick your account and click Connect app.
Choose what syncs
Answers, recommendations, cart and revenue, and notes are on by default — plus optional consent, a list and deals.
Send a test
Write sample data to any contact using your latest quiz’s real questions and products, then click View contact.
Bring in past quiz takers
Sync shoppers who completed a quiz with an email in the last 90 days — up to 5,000.
What you can do
Put it to work
Segments that update themselves
Curly-hair shoppers, opted in with no purchase yet, quiz cart abandoners, quiz buyers — active lists on ShopperQuiz properties.
Workflows by result
A welcome series that branches on an answer, a recommendation email with personalization tokens, a cart follow-up a day later.
Revenue reports
Build custom contact reports on SQ Quiz-attributed revenue — for example, revenue by hair type.
Lead scoring
Add points for SQ Quiz completions and SQ Quiz-attributed revenue.
The details
Exactly what syncs
Each event syncs once per quiz attempt. Counts and revenue are recalculated from your ShopperQuiz data, so they stay correct even when a sync is retried.
In your control
Built to be trusted
Editing a quiz is safe
Properties are tied to the question, not its wording. Rename a question and the label updates; add an answer and it appears as a new option.
Never unsubscribes anyone
Only shoppers who tick the newsletter box are subscribed, recorded with the legal basis Consent with notice.
Recent deliveries
Every sync with its status — click through to View contact or View deal in HubSpot, or Retry now.
Sync per quiz
Keep test or internal quizzes out of HubSpot. Every quiz is on by default, including new ones.
FAQ
HubSpot questions
Yes — it works on every HubSpot plan, including the free CRM. Activity notes are visible on every plan too.
Only if you turn on deals while another app already syncs your store’s orders into HubSpot. Deals are off by default, and quiz revenue is always on the contact as SQ Quiz-attributed revenue.
No. It only writes quiz data, and never reads, changes or deletes your other HubSpot records.
Contacts and properties appear about 15 to 30 seconds after the shopper acts. The first sync for a new quiz takes a few seconds longer while its properties are created.
Syncing stops and ShopperQuiz is uninstalled from your HubSpot account. Contacts, properties, notes and deals already in HubSpot are kept.
More in the HubSpot setup guide — or ask Ana inside your dashboard.
Connect HubSpot to
your product quiz
Available on Starter and above, on Shopify and WooCommerce. Start free and upgrade when you’re ready to connect.
Get started for freeNo credit card required · Free plan available