Quiz audiences and real revenue for your Meta ads
Send quiz events to Meta through the Conversions API — from our servers, so ad blockers and iOS privacy settings don’t stop them. Build audiences of quiz takers, optimise on leads and measure quiz-driven sales with real revenue.
What arrives in Meta Events Manager
SQ_QuizStart
sq_quiz_name: Hair Discovery Quiz
Lead
Hashed email
SQ_QuestionAnswered
Hair type: Curly
SQ_QuizComplete
Results page reached
ViewContent
content_ids: 3 products
SQ_Purchase
value: 76.00 · real order items
Products use your store’s product IDs (content_type: product_group)
Example data
Set up
Connected in minutes
Copy your Pixel ID
In Meta Events Manager, open Data sources and select your pixel (Meta also calls it a dataset).
Generate an access token
On the pixel, open Settings → Conversions API → Generate access token.
Connect in ShopperQuiz
Integrations → Meta Pixel → Connect Meta. Both are checked with Meta, and your pixel’s name is shown.
Test the whole run
Send a test event, or turn on Test a full quiz run for 2 hours and watch every event — even the purchase — in Test events.
What you can do
Put it to work
Quiz-taker audiences
Custom Audience → Website with SQ_QuizComplete (everyone who finished the quiz) or Lead.
Quiz ROAS
Create a custom conversion on SQ_Purchase and add it as a column in Ads Manager.
Optimise on leads
Lead is a standard event, ready to optimise campaigns on.
No double counting
Commerce events use quiz-specific names by default, so your store’s own purchase events aren’t counted twice. Switch to standard names if no other pixel tracks purchases.
The details
Events sent to Meta
All events carry sq_quiz_id and sq_quiz_name.
In your control
Built to be trusted
Match quality
Hashed email and shopper ID, IP and user agent, plus Meta’s _fbp and _fbc when your storefront has them. IP and user agent are deleted after 30 days.
Your catalog’s product IDs
Products match a Shopify catalog synced through Meta’s Facebook & Instagram app.
Health at a glance
The card shows Needs attention if Meta starts rejecting events — usually after a token is revoked.
Sync per quiz
Keep test or internal quizzes out of Meta. Every quiz is on by default, including new ones.
FAQ
Meta Pixel questions
Not with the default quiz-specific names (SQ_AddToCart, SQ_InitiateCheckout, SQ_Purchase). Use standard names only if no other Meta pixel tracks your store’s purchases.
Yes — on Meta, events sent in test mode also count. The Overview can take 30 minutes or more to update, so use Test events for live checking.
It only fires when the shopper uses the checkout button inside the quiz, not your store’s cart page.
When an order linked to the quiz is paid. It’s sent from your store’s order notification with revenue and the order’s real items.
More in the Meta Pixel setup guide — or ask Ana inside your dashboard.
Connect Meta Pixel to
your product quiz
Available on Starter and above, on Shopify and WooCommerce. Start free and upgrade when you’re ready to connect.
Get started for freeNo credit card required · Free plan available