Quiz leads and sales your TikTok campaigns can see
Send quiz events to TikTok Ads through the Events API — from our servers, so ad blockers and iOS privacy settings don’t stop them. Build audiences of quiz takers, optimise campaigns on quiz leads and measure quiz-driven sales with real revenue.
What arrives in TikTok Events Manager
SQ_QuizStart
sq_quiz_name: Hair Discovery Quiz
Lead
Hashed email
SQ_QuestionAnswered
Hair type: Curly
SQ_QuizComplete
Results page reached
ViewContent
Recommendations shown
SQ_Purchase
value: 76.00 · order ID · real items
Products use your store’s product IDs (content_type: product_group)
Example data
Set up
Connected in minutes
Copy your Pixel Code
In TikTok Ads Manager, go to Tools → Events → Web events and open your pixel. The code is about 20 capital letters and numbers.
Generate an access token
On the pixel, open Settings → Events API → Generate Access Token.
Connect in ShopperQuiz
Integrations → TikTok Pixel → Connect TikTok. Both values are checked with TikTok before saving.
Test the whole run
Send a test event, or turn on Test a full quiz run for 2 hours and watch every event in Test events.
What you can do
Put it to work
Quiz-taker audiences
Assets → Audiences → Create → Custom audience → Website traffic, with SQ_QuizComplete or Lead.
Lead campaigns
Optimise campaigns on the Lead event — it’s a standard event TikTok can optimise on.
Sales campaigns
Choose standard commerce names to optimise on Purchase — if no other TikTok pixel reports your purchases.
No double counting
Quiz-specific names by default, so purchases already sent by the TikTok app for Shopify aren’t counted twice.
The details
Events sent to TikTok
All events carry sq_quiz_id and sq_quiz_name.
In your control
Built to be trusted
Match quality
Hashed email and shopper ID, IP and user agent, plus TikTok’s _ttp cookie and ttclid when available. IP and user agent are deleted after 30 days.
Choose what’s tracked
Funnel events, per-question events, leads, and commerce and revenue each have their own switch.
Health at a glance
The card shows Needs attention if TikTok starts rejecting events — usually an expired or revoked token.
Sync per quiz
Keep test or internal quizzes out of TikTok. Every quiz is on by default, including new ones.
FAQ
TikTok Pixel questions
TikTok can only optimise on standard events. Quiz-specific events work for reporting and audiences — and you can always optimise on quiz leads, because Lead is standard.
No. Unlike Meta, TikTok excludes test events from your real data. Turn test mode off, or let it expire, before you rely on reports.
TikTok expires access tokens that aren’t used for about 90 days. Generate a new one and save it in the drawer.
When an order linked to the quiz is paid. It’s sent from your store’s order notification with revenue, order ID and the order’s real items.
More in the TikTok Pixel setup guide — or ask Ana inside your dashboard.
Connect TikTok Pixel to
your product quiz
Available on Starter and above, on Shopify and WooCommerce. Start free and upgrade when you’re ready to connect.
Get started for freeNo credit card required · Free plan available