New: reviews, subscriptions & more
Starter+Shopify & WooCommerce
New26 Sept 2026·Read the announcement

Quiz answers as Mailchimp tags, journeys that start themselves

Add quiz shoppers to your Mailchimp audience with every answer as a contact tag, the products they were recommended, and a quiz_completed event you can start Customer Journeys from. Shoppers who tick your newsletter box are subscribed.

Start for freeRead the setup guide

What arrives in Mailchimp

Mailchimp · Contact
A

Amara

[email protected]

Audience fields

FNAMEAmara

Tags

SQ Hair Discovery: Hair type = CurlySQ Hair Discovery: Main concern = GrowthSQ Hair Discovery: Recommended = Hibiscus OilSQ Hair Discovery: Recommended = Amla Powder
Activityquiz_completedjust now
quiz_nameHair Discovery Quiz
recommended_productsHibiscus Oil, Amla Powder

Example data

Set up

Connected in minutes

01

Connect with Mailchimp

Go to Integrations → Mailchimp, click Connect with Mailchimp, sign in and click Allow. An API key works too.

02

Choose an audience

Pick an existing audience, or create a new one from the drawer.

03

Ask for an email

Turn on Collect email address on the welcome screen — and the newsletter checkbox if you want subscribers.

04

Start a journey

Create a Customer Journey with the starting point API event and the event name quiz_completed.

What you can do

Put it to work

Segments by answer

Audience → Segments → Tags → contact is tagged → SQ Hair Discovery: Hair type = Curly.

Journeys for quiz takers

Start a Customer Journey from the quiz_completed API event the moment a shopper finishes.

Campaigns by recommendation

Branch or segment on the recommended-product tags to send each shopper the products the quiz picked.

Non-subscribers handled right

Shoppers who don’t tick the box are added as non-subscribed (transactional) contacts and won’t receive campaigns.

The details

Exactly what syncs

Email and first nameThe contact, with the first name in the FNAME field
Each answerA tag per answer: SQ <Quiz>: <Question> = <Answer>. Multi-select questions create one tag per answer
Recommended productsA tag per product: SQ <Quiz>: Recommended = <Product>
quiz_completed eventContact activity with quiz_name, quiz_id and recommended_products
Audience subscriptionStatus Subscribed — only if the shopper ticked the newsletter box

In your control

Built to be trusted

One checkbox, real consent

Opted-in shoppers are written as Subscribed as soon as they pass the welcome screen, even if your audience uses double opt-in.

Choose what syncs

Answer tags, recommended-product tags, the quiz_completed event and subscription each have their own switch.

Sync per quiz

Keep test or internal quizzes out of Mailchimp. Every quiz is on by default, including new ones.

About 30 seconds

Data reaches Mailchimp about 30 seconds after the shopper finishes the quiz.

FAQ

Mailchimp questions

Yes. Mailchimp’s free plan blocks creating audiences through apps, so create the audience in Mailchimp first, then pick it from the dropdown.

Mailchimp tags are limited to 100 characters, so very long questions or answers are shortened.

If your audience has marketing-permission (GDPR) fields enabled, Mailchimp may require you to set those permissions on contacts yourself.

Syncing stops and the saved connection is removed. Contacts already in Mailchimp are kept.

More in the Mailchimp setup guide — or ask Ana inside your dashboard.

Works well with

All integrations

Klaviyo

Answers as profile properties + flow event

HubSpot

Contacts with answers, revenue and deals

Zapier

5 instant triggers, 8,000+ apps

Connect Mailchimp to
your product quiz

Available on Starter and above, on Shopify and WooCommerce. Start free and upgrade when you’re ready to connect.

Get started for free

No credit card required · Free plan available