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Meta Pixel and TikTok Pixel, sent from our servers

Quiz starts, leads, completions, add-to-carts, checkouts and purchases with real revenue now reach Meta (Conversions API) and TikTok (Events API) — from our servers, so ad blockers and iOS privacy settings can’t hide them.

Januaris Wambua

Januaris Wambua

Founder, ShopperQuiz

Meta · Events ManagerServer · Conversions API

SQ_QuizStart

sq_quiz_name: Hair Discovery Quiz

Custom

Lead

Hashed email

Standard

SQ_QuestionAnswered

Hair type: Curly

Custom

SQ_QuizComplete

Results page reached

Custom

ViewContent

content_ids: 3 products

Standard

SQ_Purchase

value: 76.00 · real order items

Custom

Products use your store’s product IDs (content_type: product_group)

Example data

What’s new

  • Quiz funnel events, Lead, ViewContent, add to cart, checkout and purchase — with real revenue and the order’s real items.
  • Quiz-specific event names by default (SQ_AddToCart, SQ_Purchase), so purchases your store already sends aren’t counted twice. Switch to standard names if you prefer.
  • Products use your store’s product IDs, matching your synced catalog.
  • Test events and a two-hour Test a full quiz run mode.

Why it helps

Build audiences of quiz takers, optimise campaigns on quiz leads, and measure quiz-driven sales. Better data for Meta and TikTok to optimise your ads — and better data for you to judge them.

How to turn it on

1

Meta

Copy your Pixel ID and generate a Conversions API access token, then go to Integrations → Meta Pixel → Connect Meta.

2

TikTok

Copy your Pixel Code and generate an Events API access token, then go to Integrations → TikTok Pixel → Connect TikTok.

Try it in your store

Already using ShopperQuiz? Everything is in your dashboard. New here? Start free on Shopify or WooCommerce — no credit card required.