What’s new
- Custom quiz events: sq_quiz_start, sq_question_answered and sq_quiz_complete.
- Standard ecommerce events: view_item_list, add_to_cart, begin_checkout and purchase — so quiz revenue appears in Monetization reports and flows to linked Google Ads accounts.
- If your store already runs GA4, quiz events join the shopper’s existing visit.
Why it helps
See your quiz as its own sales channel — where shoppers drop off, what they answer, and how much revenue the quiz brings.
How to turn it on
1
Copy two values from GA4
Your Measurement ID (G-…) and a Measurement Protocol API secret from the same data stream.
2
Connect
Go to Integrations → Google Analytics 4 → Connect Google Analytics, paste both and save.
Learn more
Try it in your store
Already using ShopperQuiz? Everything is in your dashboard. New here? Start free on Shopify or WooCommerce — no credit card required.